![]() On the other hand it is common knowledge amongst designers that Helvetica is not so appropriate for small texts and in this way Apple’s decision favored functionality in an innovative way. On one hand the choice raised several controversies amongst the brand’s fans fond of the rigorous style and familiarity of the Swiss typeface. In actual fact the first device to adopt the new font was the Apple Watch. With the release of the new operating system iOS9, which occurred a few days back, the American company abandons the classic Helvetica Neue to switch to a new font called San Francisco and created specifically to become the new typeface for Apple’s devices.īut we do wonder why the brand from Cupertino decided to abandon the famous Swiss font really loved by designers from all over the world and employed since the launch of the first iPhone in 2007? The reason lies in the search for maximum readability on small screens. ![]() It’s a subtle but significant change for Apple’s corporate identity. ![]()
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